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Best Content of the Week

This week’s podcast from Chris and Eric Martinez and video from Mark Coles remind us what it really takes to grow a successful fitness business. The behaviors and attitudes you need—patience, consistency, humility—parallel what our clients experience.

We also two outstanding fitness contributions. Dean Somerset’s article walks us through the different ways to train to failure and when they’re appropriate to use, while Caleb Burgess has mobility tips for clients who spend so much time sitting in front of a computer they risk taking on the shape of their desk chairs.

— Esther Avant

Best Article

Random Thoughts on Fatigue and Training to Failure — Dean Somerset, deansomerset.com

You’ve probably heard debates about the merits of training to failure. But as Dean Somerset explains, “failure” isn’t a single thing. There are different ways to train to different types of fatigue, and you should know when it’s appropriate to use each of them with your clients or in your own workouts.

— Shane McLean

Best Video

Three Realities of Developing a Successful Fitness Business — Mark Coles 

With fitness business coaches promising to show you how to make $10,000 a month right from the start, it’s rare and refreshing to find someone who tells the truth about building a successful business. (And does it in just three and a half minutes.)

What struck me was how the three realities—it takes time; you have to celebrate small wins; confidence must be earned—parallel the journey our clients take to reach their own goals.

— Esther Avant

Best Social Media Post

Desk Job Mobility Exercises — Caleb Burgess, Instagram

All of us, coaches and clients alike, have spent way more time in front of our computer screens in 2020 than we ever anticipated. And few of us forced to work from home had the foresight to set up ergonomically friendly work spaces. We all spend more time in flexion, which means we all need corrective mobility work. Caleb Burgess’ tips will help you as well as your clients.

— Christina Abbey

Best Podcast

Online Fitness Coaches Corner — Chris and Eric Martinez with guests Erik Bustillo, Jourdan Baldwin, Niccole Hendrickson, Patrick Umphrey, Liza M. Scott, and Nick Palladino-King, Dynamic Lifestyle 

The brothers Martinez host a roundtable of top coaches who share their stories of struggle and success with online training. They discuss creating value, impact, influence, and independence in the online training world and what they’ve done to succeed in the new era of coaching.

— Mike Howard

More Great Fitness Content 

[Article] What Ultra-Processed Food Does to Your Body and Your Health — Tom Venuto, Burn the Fat Blog

[Social Media] I’ll Be Happy When… — Chrissy King

[Video] How to Keep Clients Paying Over Christmas and New Year’s — Phil Graham  

[Podcast] Public Health Policy vs. Personal Responsibility: Evidence vs. Ideology — Danny Lennon and Alan Flanagan, Sigma Nutrition

Tired of training clients at 5 a.m.?

We all have to pay our dues. For many fitness pros, that means training clients or teaching classes or opening your gym long before the sun comes up.

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The Author

Esther Avant is a certified personal trainer, nutrition coach, sports nutritionist, pre- and postnatal coach, mom, and military wife who coaches women online. As the owner of Esther Avant Wellness Coaching and founder of the Gone For Good weight-loss program, she specializes in helping women lose weight and keep it off without another diet or gym challenge. You can find her at her website, on Instagram, and on Facebook.