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The Episode: How to Price Online Training for Max Profit and Max Clients

How much should you charge? Wasn’t that in a previous episode already? How much should you charge for max profit and max clients? Now that’s something new! Jonathan, Carolina, and Ren talk about creating business models that sell for maximum profits. They get into why you should think beyond using your business as a nine to five and how you can create wealth on top of paying the bills.

Key Points and Time Stamps

  • Jonathan gets a great haircut after almost losing his house [00:00]
  • Taking pride in what you do [12:21]
  • Setting yourself up for profit on top of a salary [17:57]
  • Profit builds wealth, but don’t follow what casinos tell you to do! [30:26]
  • Making more money in less time, over time! [35:15]

“That’s why companies generate profit and save – because there will always be a time, no matter how good a company is, that things don’t go quite right.” – Jonathan Goodman

Don’t Make Your Business a Nine to Five

Before deciding how much to charge, look at how much profit you want. You can hire yourself for a job initially, but you ultimately want to generate dividends and make multiple streams of income.

Establishing a Model that Sells

You want to build a business that generates profit. Your salary covers the bills, but it’s the profits that create wealth! Building a model (or models) would allow for that profit, depending on how much you charge.

More Money in Less Time

The grind is supposed to be only in the beginning. You don’t have to reinvent the wheel for every new client.


Sponsors

This episode is brought to you by PT Distinction, the cutting-edge software designed purely for online coaches, to help them save time, expand their reach, and get back to doing what they do best—helping clients get amazing results.

As an added bonus for our listeners, get a full 60-DAY FREE TRIAL to test-drive PT Distinction. Start today at OnlineTrainer.com/ptd


This episode is brought to you by the Online Trainer Academy Certification and Mentorship, the leading business development course for personal trainers, nutrition coaches, and gym owners to responsibly and successfully start, build, and grow your online fitness or nutrition coaching business.

Start today for just $87/month at OnlineTrainer.com/Academy


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The Author

Jonathan Goodman is the founder of the Personal Trainer Development Center and author of multiple bestselling books for personal trainers. In addition, Jon founded the first-ever certification for online fitness trainers, the Online Trainer Academy. Originally from Toronto, Jon and his wife Alison spend their winters traveling the world with their baby boy, Calvin.